The medical and healthcare industry is an important sector of the economy. Major changes in technology have led to a shift in how patients are treated, which has had an impact on SEO practices for medical and healthcare websites. This blog post will provide 4 important key points to consider to optimize your site for search engines so that you can get more traffic from online searches.
Optimize Your Site For Mobile Devices
First, medical and healthcare SEO websites need to be mobile-friendly. According to Google’s recent study of consumer behavior in regards to smartphone use, 66% of consumers have used a search engine where they were sitting on the toilet. That is how often people are looking for information about their health when they can’t get it from a doctor.
The percentage of consumers using a smartphone to look online for information about their health is expected to increase significantly over the next few years, so it’s important that your site can be seen on mobile devices. Making sure your website is user-friendly and optimized for smartphones will help you rank higher in search engine results pages (SERP).
Optimize for Local Searches
Many people are looking up nearby medical facilities, doctors’ offices, and pharmacies. Most of these searches will be done on a mobile device. One way to increase your online presence is by using Google My Business (formerly known as Google Plus) which allows you to list the geographical location of your practice or company. Your website will then show up when people are searching for services that you offer in your area, even if they just enter a city name or ZIP code.
Optimize For Long-Tail Keywords
Longer search queries tend to receive higher search engine rankings than shorter ones because of the way Google calculates relevance for each query. Long-tail keywords are phrases that can be up to 100 words long, and people use these kinds of search queries when they know exactly what they want.
Optimize Your Site For Social Media Sharing
Social media platforms are a good way to increase the visibility of your medical and healthcare practice online. Many people use social media on their smartphones when they want more information about their health, so being active on social media can help get your website in front of more people.
You should have profiles set up for each major social media platform that you want to use including Facebook, Twitter, Instagram, TikTok, and Pinterest if it’s applicable to your industry. Optimizing these profiles with relevant information about your practice will allow you to drive more traffic from social media.
These are just a few of the most important things that medical and healthcare SEO websites should do to increase their rankings. For best results, go with a professional SEO agency that has experience in optimizing websites for the medical industry.